The end of the year is always the right moment for renewal and change; that’s why we decided to improve one of the functions of our Order Sender: the import module (both for Pro and Business versions).
During the years dedicated to development of our software, designed for orders collection and sales force management, we have always listened to advices and welcomed observations from agents who use our application.
It is only because of your reporting that we took the opportunity to improve one of the crucial aspects of your work: data and personal details files import on tablet.
Sales force automation has become a fundamental part of marketing plans of companies around the world, but also in Italy!
It’s a challenge that more and more companies want to face, in order to optimize internal and external business processes and make them more efficient and productive by adopting advanced technological solutions.
Here we want to summarize in 6 key points, the features that can really make a difference in adoption of the SFA by the company for the management of its sales force.
Nowadays there are no person, agent, manager or customer who doesn’t have a smartphone or a tablet at hand. Mobile devices are becoming increasingly necessary sales tools: that’s why having a catalog than can be consulted from any device is of great importance. Sales agents need to have always updated information and catalogs.
Having a possibility to show an emotional and interactive catalog to your customers can make a huge difference. A SFA solution can transform agent’s tablet in an effective marketing tool: useful, immediate and very involving for your customer.
It can happen that a sales agent is in a place with no access to internet, a fact which may cause him some problems. A valid sales tool will never leave you in trouble! Our Order Sender solution is able to function even without connectivity, allowing you to browse your catalog, showing it to your customers, without the need to call the company in order to have updates and information. Often being quick in sales is an advantage and can really help you to close the deal.
It may happen that agents can perceive negatively the monitoring of their activity by the company but, thanks to Sales Force Automation, they feel more motivated to improve their performance in order to reach new goals. In fact, tha autonomy of sales agents is not harmed by the monitoring process. It will only improve it thanks to the continuous communication with the company, which will be able to provide its agents with updated information, promotions…The involvement of agents in sales strategies is a great motivation and incentive to improve their own activity!
We add also that simplicity and immediacy in the usage of technological tools make the sales process even more efficient, stimulating both the productivity and the curiousity of the customer. Through a clean and intuitive interface, the sellers can have a better orientation, optimizing their work.
Solutions for sales force management have to be tailor made, that is to say, to be made taking into account real needs of the company. Only people who work know exactly internal dynamics of their environment, several internal problems related to the field, customers, rules for the sales. A customized tool can allow you to have an added value and to integrated it perfectly with your internal tools that you already use, such as company ERP.
Order Sender has all of the 6 features listed above and if you want to try a Demo for Sales Force Management, contact us here under or through the contact form. We will help you to optimize your sales process and to manage relationships with your customers in a more efficient way.
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Which are the trends that will guide us through B2B marketing for the E-Commerce?
According to a Frost and Sullivan research, B2B and e-commerce will reach 12.000.000.000.000 $ by 2020. Because of such a rapid growth, it is important to keep pace with the times.
In this article, we will explore some hot topics related to B2B marketing, that are having great success on e-commerce websites in 2015.
It may seem an intuitive and foregone aspect, but putting together marketing and sales in your B2B business can simplify and optimize the sales flow. While data keep being important in B2B marketing, the emphasis on simplicity is harder than ever.
Retailers and B2B purchasers have a quite precise idea about what they are looking for. If your e-commerce site is very simple to guide them to what they’re searching for, in order to assure you higher conversion value.
Make sure that your agents, while visiting customers, explain them how to make orders on line through your e-commerce site. This will lead your customers to purchase products whenever they need them.
Be sure to recompense your sales representatives for on-line purchases their B2B customers make. In this way, you will override any conflict between sales made by agents or through your e-commerce site.
The content of any form of social media, such as your company’s blog, has to be always shareable. We won’t stop reapeating it!B2B sales can be complicated by long sales cycles: a video may be a great example of shareable content, in order to give customers more information and to support complex sales processes. To interact on-line with your suppliers and retailers is a great way to improve your relationship and your visibility!
If you want to have success in B2B marketing this year, it is necessary to learn the art of narration and of high-quality contents. Not only has your work to be shareable, but it also has to catch the attention of your pubblic. The content doesn’t speak by itself, so what you have to do is make it tell a story. If you don’t have any resources and ideas, it may be interesting showing it to your sales team; it will make the internal collaboration much easier and will help you to achive unique contents. Every weak, a different member of your team will be able to give their own contribution to blog, social media or website.
It is possible to make great impression on your suppliers and retailers by pubblishing articles about topics related to your field, thanks to the sharing of case study or statistics about the impact on business. The e-commerce B2B websites, which have also a blog or an inbound marketing strategy, acquire a more targeted and relevant traffic.
A greater attention to security is an extremely important trend of 2016. According to Forrester’s Technology Trends 2014, brands loose an amount of aprox.10 million dollars for every data violation! To protect your customer’s data is an absolute priority when building a relationship with retailers. Their sense of security and privacy is in your hands!
Cosmobile, the software house that has developed Order Sender for the sales force management, develops also solutions for B2B E-commerce of your company, dedicated to retailers, distributors and professional customers, integrating them completely with Order Sender, a specially developed app for sales agents, providing your personnel with a simple-to-use and always updated tool. Moreover, a complete integration with company ERP makes it possible to easily obtain information about customers, products, discounts…
Thanks to these tools, a lot of companies using them have reduced their costs of orders reception by 80% and increased their turnover thanks to the strategic distribution channel with no fixed costs, such as B2B portal.
E-commerce on-line shops are becoming a great moneymaking sales channel for brands and distributors, a trend that will be confirmed also in 2016, modifying the priorities of B2B field in order to make their business on-line grow even more.
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We have already mentioned how important it is for a company to manage its sales force at its best, being it one of the main features of product sales and distribution process. Allowing your sales agents to work in best conditions possible and provide them with tools that can optimize their work is a first step to be made in order to be successful in sales.
To make your sales network work up to its full potential and effectiveness means being able to increase your company’s turnover and to trigger a “virtuous” course that will allow everyone to work with less stress and higher motivation.
To this end, more and more companies adopt solutions of sales force automation. These solutions make it possibile to organize and improve sales network activities, making it more efficient by providing a practical tool which optimizes company’s information and data flow, keeping its agents always updated on recent developments.
The automation of sales network doesn’t mean to “eliminate” the human resource, but to allow the person to work more quickly and to optimize their time, in order to pay more attention to their core business: the customer!
Thanks to the immediate and simple order filling and transmission and having at their disposal data and commercial strategies on mobile device, agents can interact with their customers in a more flexible way, facinating them with their more interactive, innovative and technological approach.
From company’s point of view, it will mean a net reduction in management costs and time, a more effective activity monitoring and a higher efficiency in customers management. Nowadays the tablet device is becoming a widespread tool, since it makes it possible to manage and to organize the entire sales network in no time, thanks to its immediacy.
Order Sender allows companies and enterprises to manage their own sales network in a fast and autonomous way, thanks to several features making it a unique and very effective tool. Let’s find out which are added values a sales network management software can provide your agents with.
1. Speed and accuracy, human error elimination
2. Immediate availability of data and statistical information useful for business management
3. Constant communication between the Company and the Agent
4. Efficency in customer’s order management
5. Complete integration with company ERP
In this way the business manager can constantly control and monitor in real time sales and orders’ state, while agents can provide the company with information about their work and sales process.
Moreover, Order Sender is integrable with any type of ERP, in order to make available always updated data on any device!
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